SPLENDOUR IN THE GRASS

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TINDER

TINDER to launch Festival mode

in Australia at

SPLENDOUR 2019

Music lovers unite!

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For many, music taste can be a down right deal breaker in a relationship. Now, you don’t have to wait until the third date to find out if your crush is Nickleback’s number one fan.

Tinder and Splendour in the Grass are a match made in music heaven. Tinder has launched a unique in-app experience called Festival Mode to make it easier for users to swipe and connect this festival season. The feature will debut in Australia at this year’s Splendour in the Grass, and will be available at some of the world’s other largest festivals across the US and UK.

Splendour in the Grass has been connecting music lovers for 19 years, bringing people together through live music, forging powerful bonds with friends, strangers and like minded people. Tinder is synonymous for connecting new people, and with the new global launch of the Festival Mode feature, you can connect with other festival-goers before even setting foot on the festival grounds.

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Tinder users bound for Splendour in the Grass in 2019 will be able to add the Splendour badge to their Tinder profile and start matching and chatting with other festival-goers weeks before their pilgrimage to North Byron Parklands. When Tinder users add the Splendour in the Grass badge to their profile, it also means ‘I expect respect.’ Experience Splendour with positive people who share your love of music.

“Splendour is a rite of passage for Young Australians, making it the perfect playground to launch Festival Mode. With this feature, we are redefining the festival experience by enabling our users to make new connections before even stepping through the turnstiles and pitching their tents. We’re pumped to be partnering with Splendour in the Grass and are excited to see how Tinder’s new feature helps people find their crowd this winter,” said Kristen Hardeman, Country Manager of Tinder Australia.

Festival Mode will begin rolling out on Tinder in Australia on June 21.

Tinder’s presence will extend beyond phone screens, as the app will also be producing on-site activations at the festival to check out with your matches and new mates. Stay tuned for more info about what Tinder has in store at the event.

About Tinder
Tinder is the world’s leading app for meeting new people. Available in 190 countries and 40+ languages, Tinder was the top grossing non-gaming app globally in 2018.

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CHANCE THE RAPPER · TAME IMPALA · CHILDISH GAMBINO · SZA · FOALS · CATFISH AND THE BOTTLEMEN · JAMES BLAKE · SANTIGOLD (EXCLUSIVE) · THE LUMINEERS · THE STREETS · RUSS · WHAT SO NOT · COURTNEY BARNETT · WARPAINT · MYSTERY OZ ACT · MATT CORBY · WOLF ALICE · FRIENDLY FIRES · BROODS · DEAN LEWIS · FIDLAR · COSMO’S MIDNIGHT · MEG MAC · ZIGGY ALBERTS ·
HAYDEN JAMES · DAVE · DOPE LEMON · DERMOT KENNEDY · ALLDAY & FRIENDS · LITTLE SIMZ · THE RUBENS · MARIBOU STATE · WINSTON SURFSHIRT · TYCHO · POND · THE TESKEY BROTHERS · JACOB BANKS · WOLFMOTHER · TROPICAL F*CK STORM · KYLE HALL · LOCAL NATIVES · MANSIONAIR · ODETTE · RUBY FIELDS · MIKE SERVITO · LAST DINOSAURS · THELMA PLUM · TROPHY EYES · HARVEY SUTHERLAND (DJ SET) · K.FLAY · SAM FENDER · SLAVES (EXCLUSIVE) · PUB CHOIR · SEB WILDBLOOD ·
THE BETHS · SET MO · HATCHIE · HONNE · KWAME · THE NUDE PARTY · NATHAN MICAY · SLOWLY SLOWLY · PSYCHEDELIC PORN CRUMPETS · KIAN · KENJI TAKIMI · DEAR SEATTLE · CHARLY BLISS · KAIIT · PHONY PPL · A SWAYZE & THE GHOSTS · THE MIDNIGHT · CHANNEL TRES · PIST IDIOTS · MORMOR · SUZANNE KRAFT · ERTHLINGS · TELEPHONES · MOANING LISA · THANDI PHOENIX · DJ NETT · WAX’O PARADISO · ANDY GARVEY · TYNE-JAMES ORGAN · LASTLINGS · MERVE · JENNIFER LOVELESS · NOISE IN MY HEAD · SKIN ON SKIN · REBEL YELL · TRIPLE J UNEARTHED WINNERS. PLUS NINAJIRACHI · BODY PROMISE · DONALD’S HOUSE · CASUAL CONNECTION · DJ KLASIK · CLOSE COUNTERS (DJ SET) MERPH · DAMEEEELA · LEX DELUXE

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AMNPLIFY – DB