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TOVE LO
 returns with
new single + video 
NO ONE DIES FROM LOVE

+ Performing at
LISTEN OUT

+ Launches
PRETTY SWEDE RECORDS
with MTHEORY

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Photo – Kenny Laubbacher

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GRAMMY® Award nominated, multi-platinum selling artist and songwriter, Tove Lo returns today with brand-new track and official music video, No One Dies From Love via Pretty Swede Records/mtheory. She has also announced that she will be returning to Australia in September and October for Listen Out.

Co-written with longtime collaborator Ludvig Söderberg, neon keys illuminate a runway to the centre of the dancefloor as her voice resounds over a disco break with the honest refrain, “No one dies from love, guess I’ll be the first.” The song signifies a new and exciting chapter for the Sweden-born, Los Angeles-based artist.

“When you’re with someone for a long time and it ends all of all sudden, it’s like a part of you has died. This person is now a stranger to you. All of the memories are tainted. For the first part of the breakup, you believe you’re not supposed to feel good about anything you had together. What I believe I do best is ‘heartbreak you can dance to.’ The song is that.” Tove explains.

The accompanying video for No One Dies From Love was filmed on location in Mexico City and was directed by the Brazilian duo Alaska, whom Tove previously collaborated with on the video for Are U gonna tell her?

Speaking about the video, Tove reveals, “All the songs on the album are very cinematic, dramatic and grand, so for the visual story I want to attach a character to each song. For No One Dies From Love it’s the classic vulnerable, lonely starlet looking for connection. This mini movie is a different kind of love story.”

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Following performances at Governors Ball Festival, Bonnaroo, Lollapalooza and Osheaga Music and Arts Festival, Tove Lo will be heading to Australia this September and October for Listen Out. With dates in Melbourne, Perth, Sydney, and Brisbane, she will be bringing all of her glittery hits to the stage, as well as some exciting new music.

Alongside the release of No One Dies From Love today, Tove Lo has also announced the launch of her own record label Pretty Swede Records with mtheory, which sees her creating an independent platform for her artistry. “It’s amazing,” she smiles. “I have a lot of freedom, and it’s been fun to work with mtheory. This will be the first release under my label. I’m a pop girl, but I like to make things weird and be in full control of the whole vision. This is the perfect way to put out exactly what I want.”

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Photo Moni Haworth

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About TOVE LO

Tove Lo embodies every side of her own femininity in her music. She can be powerful in one breath and lusty in the next. Her cleverness will turn into introspection just before she makes herself heard again. She fights hard and loves even harder. Tove has always spoken her mind, and it’s why she’s left an ever-expanding imprint on pop. She first made waves worldwide with her platinum-certified 2014 full-length debut, Queen of the Clouds,uplifted by the quintuple-platinum Habits (Stay High) and double-platinum Talking Body. Among numerous collaborations, she joined forces with Nick Jonas for the platinum Closeand Flume on the gold-certified Say It. in addition to anthems with Alesso, Coldplay, Martin Garrix, Charli XCX, Sean Paul, ALOK, and Major Lazer, to name a few.

In the midst of sold out shows on multiple continents, she served up Lady Wood [2016] and Blue Lips (Lady Wood Phase II) [2017] before reaching another stratosphere on 2019’s Sunshine Kitty. It landed on year-end lists from the likes of Esquire and Idolator, while Pitchfork proclaimed, “Sunshine Kitty holds some of Tove Lo’s most vulnerable writing; it’s also her clubbiest record.” Meanwhile, she garnered her second GRAMMY® Award nomination with Glad He’s Gone in the category of “Best Music Video.”

As a songwriter behind-the-scenes, she’s penned music for everyone from Lorde to Zara Larsson in addition to co-writing Ellie Goulding’s quintuple-platinum Love Me Like You Do for Fifty Shades of Grey, receiving nominations at the Golden Globe® Awards and the GRAMMY® Awards.

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TOVE LO
NO ONE DIES FROM LOVE – OUT NOW

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Photo – Kenny Laubbacher

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AMNPLIFY – DB