UNIFIED Expands Recorded Music Division

UNIFIED has expanded its Recorded Music Division and is setting itself up to embrace further growth with the addition of new Label Manager Conrad Lloyd. The current label roster includes UNFD, ONETWO, Hopeless Records, NLV Records and House of Beige.

Since UNIFIED’s launch in 2011, it has committed to the recorded music business and has benefited from exponential growth with major records from Allday, Northlane, Nina Las Vegas, In Hearts Wake, Remi, All Time Low, Dead Letter Circus and many more. With Australian distribution managed by Warner Music, an aggressive expansion into Europe and North America has seen the label partner with Believe Digital while opening offices in London and recently, Los Angeles.

Launching with flagship heavy music label UNFD, the recorded music division has now expanded to include ONETWO, NLV Records and House of Beige – all labels started in conjunction with management clients.

Under the direction of CEO and Founder Jaddan Comerford, who is now based in Los Angeles as he establishes UNIFIED’s new office in Venice Beach, in 2017 the label group will expand with the addition of Conrad Lloyd, who comes with five years of experience as Artistic Director A&R at Universal Music. Lloyd will work under the guidance of Luke Logemann to continue the growth of its recently launched labels while looking for and exploring new opportunities. Meanwhile, Maya Janeska will continue to label manage UNFD and Hopeless Records as she has done since joining the company in 2014.

UNIFIED will be announcing further labels as part of its roster in the coming months, while also exploring “white label” opportunities for artists and looking at creative ways to continue to grow its recorded music repertoire.

Jaddan Comerford and Head of Recorded Music Luke Logemann had this to say about the expansion: “Record Labels are the reason we got into the music business, and have been our bread and butter for well over a decade now. Throughout the years, the business has evolved drastically, and despite its ups and downs we’ve constantly tried to evolve with it. We believe now is the time to use the knowledge and excitement we have for recorded music, and embrace the power of streaming and innovative marketing to build what we think can be a global group focused on extraordinary results.”

Further information on UNIFIED’s current label roster below.

UNFD is an artist-focused independent record label noted for its innovative work with a number of inspiring artists across a broad spectrum of heavy music. The label is home to major Australian heavy artists such as Northlane and In Hearts Wake, as well as overseas artists Architects, Beartooth and Crossfaith. The label is widely known as Australia’s leading heavy music brand with a focus on developing heavy music around the world.

ONETWO was formed as a collaboration between hip hop artist Al Murray AKA Illy and UNIFIED. ONETWO was launched in 2013 to support and develop talent in the hip hop scene here and around the globe. Now four years later the label boasts a string of critically acclaimed and commercially successful releases. From Allday’s superb Startup Cult to Illy’s unmissable Two Degrees, featuring 2016’s breakout triple platinum hit “Papercuts”.

NLV Records was founded by Australia’s very own Nina Las Vegas to become a go-to outlet for original and forward-thinking underground club music. Dedicated to bringing its audience eclectic and noteworthy club music, NLV Records is an embodiment of Nina’s strong, career-dedicated passion for championing underground talent and tunes that will change the game.

House of Beige was founded by Melbourne MC Remi and partner-in-hip-hop/soul excellence Sensible J and is a collective/home of diverse artists, DJs and friends that releases quality music across the hip hop, afro and soul genres.

FOLLOW UNIFIED
FACEBOOK | TWITTER | INSTAGRAM

AMNPLIFY – BS