Watch the special anniversary video
celebrating 10 incredible years of
ONE DIRECTION
WATCH VIDEO HERE
FANS CRASH ANNIVERSARY WEBSITE
AS DEMAND IS SO BIG SERVERS CANNOT COPE!
LISTEN TO #10YEARSOF1D HERE
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Thursday July 23rd marked the 10th Anniversary of One Direction’s formation.
To celebrate and as a thank you to their fans, a brand new One Direction anniversary celebration video was released overnight. The video documents highlights of the band’s career, from their early video diaries to releasing their latest single ‘History’, including clips from music videos, live performances and candid behind the scenes video content including some of the time in Australia. And of course – the special relationship they have with their fans.
Earlier today a special ‘10 Years of One Direction’ website launched, an immersive and exciting interactive fan experience. The site takes the form of a timeline through their 5 album eras, charting the history of the group, from The X Factor right up to the start of their hiatus. It hosts an archive of music videos, images, TV performances, behind the scenes and rarely-seen content, all in one place.
The website, hosted at 10YearsOf1D.com, crashed almost immediately after launch due to incredible fan demand worldwide. The team worked tirelessly to get the site back on line so head there now to check it out!
In addition, Spotify today launched a newly enhanced ‘This Is One Direction’ playlist that includes a specially created ‘What Makes You Beautiful’ vertical video (the band’s first). There are also new video canvases for all 89 songs and storylines explaining the writing process for key tracks. To celebrate the day, Spotify have also revealed a One Direction billboard in Times Square, New York. See the playlist below.
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Earlier this morning, a newly enhanced 4k version of the official ‘What Makes You Beautiful’ video was released on YouTube, and in the days following there will be an enhanced 4k video from each album as well as a live stream of the WHERE WE ARE TOUR DVD on 28th July.
There are also exciting activations happening across Apple Music, that include a competition where fans can win the chance to have their One Direction playlist made into an official one, whilst Amazon Music will be launching a [RE]DISCOVER One Direction playlist as part of their campaign and Alexa has been wishing a ‘Happy Birthday’ to the band. Reformatted EPs were also released across streaming platforms, featuring b-sides and rare songs, remixes, live recordings and acoustic versions of tracks grouped into one place for fans to rediscover.
One Direction are a global phenomenon, having sold over 200 million records worldwide, with over 21 billion streams across all streaming platforms. In 2019 alone, the band generated over 3.6 billion streams across all platforms. Their YouTube channel has over 31m subscribers and over 10 billion views, and the combined reach of the bands official social pages is still 85.7 million (Facebook – 36m, Twitter – 30.7m and Instagram – 19m).
The band have won nearly 200 awards including 7 BRIT Awards, 4 MTV Music Awards, 6 Billboard Music Awards, 7 American Music Awards and 28 Kids Choice Awards. After the release of their album FOUR, One Direction became the first band in US Billboard 200 history to have their first four albums debut at No.1. In the UK 1D have had 4 No.1 albums and 4 No.1 singles, with every album they released being certified UK Platinum (UP ALL NIGHT 3x UK Platinum, TAKE ME HOME 3x UK Platinum, MIDNIGHT MEMORIES 3x UK Platinum, FOUR 2x UK Platinum, MADE IN THE A.M. UK Platinum).
In Australia, One Direction have had four #1 albums, with every album they released being ARIA Certified Platinum; (UP ALL NIGHT 5x ARIA Certified Platinum, TAKE ME HOME 3x ARIA Certified Platinum, MIDNIGHT MEMORIES 2x ARIA Certified Platinum, FOUR 2x ARIA Certified Platinum, MADE IN THE AM ARIA Certified Platinum). The band also won Best International Artist at the ARIA awards 5 years in a row, from 2012-16.
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AMNPLIFY – DB
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
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