WHY DON’T WE
release brand new single
‘HOOKED’
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Atlantic recording group Why Don’t We have unveiled their brand new track Hooked, available now at all DSPs and streaming services HERE. Arriving overnight, the song has quickly risen to #28 on iTunes’ Overall Top Songs chart, ahead of superstar artists such as Kanye West, Justin Timberlake, Conrad Sewell. The song’s companion video – which brings the band’s recent comic book-inspired, social posts to life – made its broadcast premiere on MTV this morning and is streaming now on Why Don’t We’s massively popular YouTube channel, which currently boasts over 1.7 million subscribers. Watch HERE.
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Amassing more than 200 million global audio streams, 2.7 million Instagram followers, and total You Tube views exceeding 200 million with over 1.7 million subscribers in just over a year, Why Don’t We has become one of pop music’s biggest breakout stories. Taking an innovative and unconventional approach towards releasing new music and actively engaging their rapidly growing fanbase, the prolific young group – the quintet ranges in age from 16-19 years old – put out four EPs in under 12 months. Following their debut EP Only The Beginning and follow-up Something Different EP, it was their last EP Why Don’t We that first exploded, hitting #1 on the US iTunes’ Pop Albums chart, overtaking artists like Bruno Mars, Harry Styles, and Ed Sheeran. After selling out their first-ever headlining US summer tour, the band put out their Invitation EP – released in September to commemorate the band’s one year anniversary – which proved an even greater success, topping iTunes’ “Overall Albums” chart in six countries including the United States, while reaching #3 on iTunes in Australia. The band’s single These Girls made a top 10 debut on the US iTunes Store’s “Top Pop Songs” chart, while its colourful companion visual has logged over 48 million views at YouTube alone.
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Why Don’t We kicked off the New Year with the release of Trust Fund Baby. Written by global superstar and Atlantic label mate Ed Sheeran.
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