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“Being ignored and rejected has only made me more determined  in the act of side stepping the noise and getting on with business.  Most women, and minority groups, have had to learn the skill of self reliance combined with resilience. I’m incredibly proud of what I’ve achieved to date as an independent artist. Connecting directly with fans and venues has been my priority. I’m beyond excited to team up with Golden Robot Records to achieve my music goals in 2021 and beyond”. – ELLA FENCE

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ELLA FENCE
Signs to
Golden Robot Records

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Image: Shirley Lam

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ELLA FENCE is an Australian Singer, songwriter & performer. An artiste who would rather cut her own trail than follow a pre-ordained path.

Stylistically balancing a tightrope between avant-garde, Indie and alternate pop, she is unapologetic in her quest to test boundaries.

Golden Robot Records is proud to announce the signing of ELLA FENCE and are set to release new music in April. Along with being a musical shape shifter, aesthetically Ella morphs stunningly into a myriad of alter egos from chanteuse come femme fatale to sleek, fiery and alluring.

“So proud and excited to be working alongside Ella. There is no doubt she is one of Australia’s best and brightest talents and to be able to help take her music to the world is very exciting. GRR has worked for many years in Europe, USA, Japan etc. and our networks have become extensive. We have been waiting for the right Australian artist to present to the world and Ella Fence is that artist.” – Golden Robot Records Founder and President, Mark Alexander-Erber

Ella’s music has historically explored a diverse range of genres, embracing what most of the music business sees as an impossibly wide variety of sonic shadings.

While many record labels stand sentinel like guarding a creative cultural tire fire, Ella despite being ghosted by one dimensional conservative gate keepers of the music business, continues making mesmerisingly charismatic music.

While Ella can genuinely lay claim to outsider status, Ella is proud to announce she’s partnering with no nonsense.

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Image: Shirley Lam

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Cut to 2021 – Take no prisoners music company, Golden Robot Records.

Golden Robot Records are hustle meets business savvy. They are the wonderfully unpredictable new flag bearer of Ella Fence’s career. Ella has signed to the international renegade label knowing it’s an organisation that creates a balanced and centred approach to music and more so possesses an uncanny ability to find talented and enduring artistic cage rattlers.

Golden Robot Records Founder and President, Mark Alexander-Erber and Ella Fence are a formidable team, a combination whereby the relationship of extraordinary musicianship collides with a creative and authentic business partner.

GRR promise a long term personalised artistic experience in an unapologetically demanding and passionate industry. Golden Robot Records are renegades. A company that has voluminous folds of music business scar tissue, these are wounds from the industry frontline.

GRR’s history as a label is steeped in the tradition of Rock N Roll central. A home to artistes who practice art and excess. A haven for guitars as opposed to auto tuned clueless hipsters. At GRR it is not a crime of civil disobedience to play a guitar, bang drum and cause a racket or create a stir. It is a label where the magnificence of music and creative youth culture is extended…not extinguished.

GRR as an organisation also proudly boasts a series of “sister” labels; nine in total including a much loved and successful Alt/Country “Social Family Records” which has been acknowledge by industry pundits as imaginative and influential.

While most of the music industry parade pigeon breasted positioning themselves as torch bearers of the innovative. The fact remains the business for close to two decades despite its posturing does not cope with creative surprises. More so, they prefer safe and comfortable, happily taking the path of least resistance selling jingles as opposed to songs.

Golden Robot Records and Mark Alexander-Erber have resisted the cookie cutter formulas and computerised pre-fab sounds, the preferred M.O of GRR’s peers. The label avoids the blow-dried celebrities, the hyper filtered photo shopped teenage party people who are all selfies and tweets rather than artistic merits. This mindless youth market has its own inbuilt obsolescence, zero durability.

Ella Fence recognises by signing with GRR, together they become agents of influence, both artiste and label following their own musical compass, beginning an artistic journey enveloped in life’s rich pageantry, a narrative of authentic human experiences.

Ella’s sound and style in keeping with GRR image will be tougher and decadent and it’s this unadulterated reality where the music developed and created will rise, transcending trivialities and the mind numbingly banal.

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Image: Shirley Lam

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Follow ELLA FENCE
Website – Facebook – Twitter – Instagram

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Follow GOLDEN ROBOT RECORDS
Website – Facebook – Twitter – Instagram

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Image: Shirley Lam

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AMNPLIFY – DB