CHARLI XCX
releases video for
“FOREVER”

WATCH HERE

New album
‘HOW I’M FEELING’
out 15th May

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Charli XCX releases the video for “forever”, the debut track taken from her forthcoming album ‘how i’m feeling now’, out on May 15. Charli announced the visual at the second of her Zoom press conferences last night with fans and  special guests such as Nadya Tolokno of Pussy Riot and Shamir Bailey in attendance.

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The video is co-directed by Charli and Dan Streit​ ​and takes fan collaboration to the next level, with Charli’s fans, known as the Angels, contributing over 5000 clips to be stitched together to create the video. Sending out an open call to her fans, Charli collated Angels’ past memories, as well as tender moments shared directly from their phone  camera roll.

“forever” was written by Charli XCX and produced by A. G. Cook and BJ Burton. The track was created within two days, with Charli teaming up with Cook and Burton via the internet while all three are in self-isolation. This is a  working process that will continue throughout the album, with the entirety of the project being written, recorded, produced and released while in quarantine,with the process being shared with her fans for feedback, contributions and more. 

A romantic, hopeful cut of progressive pop, “forever” glows with luminous synths and cascading pixelated textures. Lo-fi in nature before slowly unfurling into something more beautiful, “forever” is a perfect touchpoint for how the  upcoming project may sound; patient, forward thinking, and completely unique.

LISTEN HERE

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Artwork – Caroline Polachek

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Artwork – Seth Bogart

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Artwork – Regards Coupables

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AMNPLIFY – DB