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Global R&B star
GIVĒON
drops mega-anticipated
full-length debut album
GIVE OR TAKE
Listen HERE
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Delivering the R&B event of the summer, GRAMMY-nominated, multi-platinum R&B star GIVĒON presents his anxiously awaited full-length debut album, GIVE OR TAKE.
To celebrate the arrival of the record, he just shared the energetic and cinematic music video for the new single ‘Lost Me’. Upbeat production sets the track in motion as guitar wraps around the simmering beat.
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It stands out as one level of the story at the heart of GIVE OR TAKE. Across the records’ 15 tracks, he relays his account of the past year to his mother, speaking bluntly on the ups, downs, romances, relationships, and everything in between. To bring this to life, he worked with an all-star cast of producers and collaborators, including Cardo, Boi-1da, Jahaan Sweet, Sevn Thomas, OZ and more.
The journey commences with the sparse piano of ‘Let Me Go’ where his robust baritone echoes over 808s as he muses, “Either love me, or I gotta leave.” Elsewhere, ‘July 16th’ highlights the dynamics of his voice as he confesses, “I’ve been down this road before,” in between string-laden piano. ‘At Least We Tried’ reflects on a past relationship with candor and clarity, while the finale ‘Unholy Matrimony’ hinges on airy production as he paints a picture of a, “White gown hanging in the closet, black tuxedo that I never got to wear,” as a dream of marriage fades to black.
Honest, heartfelt, and hard-hitting, GIVE OR TAKE is everything R&B should be in 2022 and more.
Next up, GIVĒON takes over the stage at the BET Awards this weekend and will perform on The Tonight Show Starring Jimmy Fallon on June 28.
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Follow GIVEON
Website – Facebook – Instagram – Twitter
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AMNPLIFY – DB
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