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Stream on DSPs: HERE

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Directed by Creador and Manuel DH, the video of “Ella No Es Tuya Remix” features scenes of Rochy RD and Myke Towers riding through the streets of the Dominican Republic, and playing video games with the Romania-born, Dominican-based model Alexandra Hatcu. Nicki Nicole’s scenes were filmed separately in Argentina. The remix was co-written by all three artists and produced by Nata Record and Nicael. Myke Towers’ rapping adds street flow, while Nicki Nicole contributes a new perspective as the woman who defends her independence and refuses to let anyone control who she spends time with. The song builds to an impressive peak with the artists singing the chorus in an unusual, distinctive harmony — WATCH HERE!

The original release of “Ella No Es Tuya”  in July 2020, quickly became a huge hit in the Dominican Republic, surpassing over 38 million views on YouTube and featuring one of the catchiest choruses of the year: “Ella no es tuya, te vendió sueño, dice que no tiene dueño, cuando está contigo eso es lo más bello, lo mismo que hace con ellos” (She isn’t yours, she sold you a dream. She says she belongs to no one. When she’s with you everything is beautiful, she does the same thing with others.) The original version has generated 3.1 million streams on Spotify and over 15,100 TikTok videos, as its fresh beats and “wise up” message have resonated with the TikTok generation.

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NICKI NICOLE

Argentine singer, songwriter and rapper Nicki Nicole – praised by Billboard for the “fresh… r&b and soul” she is bringing to Argentina’s exploding urban scene and highlighted by The FADER as a “… dexterous, shape-shifting MC…” – releases  a fresh, breezy and reggae-inspired single and video “Verte” (“Seeing You”) with Dread Mar I and Bizarrap on Sony Music Latin/DALE Play — WATCH HERE! The 20 year old first-time Latin GRAMMYs® nominee has racked up more than 300 Million streams internationally and surpassed 6.6 Million Instagram followers (@nicki.nicole). “Verte” follows her Drake-influenced debut single “Colocao” with over 93 million views on YouTube— WATCH HERE; “Mamichula,” her sultry collaboration with Trueno and producer Bizarrap that has surpassed 216 million views; and the aforementioned “Mala Vida.” A win for female artists around the world, The Guardian recently named Nicki Nicole “the star defying Argentinian rap’s macho culture.” Nicki was also selected for Billboard’s ‘21 Under 21’ and Entertainment Tonight’s ‘LatinX Artists on the Rise’. Nicki’s stardom is picking up internationally with editorial coverage in the US to prove her prominence, including profiles in Rolling Stone,  Billboard, The Guardian, The Fader, Genius, Remezcla, HYPEBAE, High Snobiety, & more! Born in Rosario, Argentina, she was recently nominated for “Best New Artist” at the 2020 Latin GRAMMYs®. She also performed live for the 2020 Premios Gardel award ceremony in Argentina, where she was a four-time nominee. Additionally, she is one of the Pandora Latin Artist to Watch 2021. Earlier this spring, Nicki made history at the first-ever Spotify Awards receiving awards for “Radar Trap In Spanish” and “Most-Streamed Female Artist in Gaming Consoles.” Bringing the crowd to its feet, she also took the stage for a fiery performance of the hit “Wapo Traketero.” Nicki also performed the track at The FADER’s Digital Fort.

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AMNPLIFY – DB